Free tool · No account needed
See every ad a brand runs,
longest running first.
Type a brand or paste its website. You get its live Facebook and Instagram ads with the hook, the format and how many variants are behind each one.
Example result
How to read a competitor's ads.
Three things tell you what is working, in this order.
Find a direct rival
A competitor at your price point teaches you more than the biggest brand in your category. A website works as well as a name.
Start with the long runners
Ads live for 30, 60 or 90 days are paying for themselves. Read their first line: that's the hook that stops the scroll.
Count variants and formats
The same copy in many variants means budget is behind it. The format mix tells you what to produce next.
The ads a brand keeps running are the ones paying for themselves.
Not sure who your competitors are?
Paste your own store and we find the brands you're up against on Meta, plus what they're scaling.
Questions, answered.
From Meta's public Ad Library, the transparency database of active ads on Facebook, Instagram, Messenger and Audience Network, read through Meta's official API, plus Skaler's own library of brands we already track.
Advertisers switch off ads that lose money. An ad that has been live for 60 days or more is almost always profitable, so long runners are the best ads to learn from. Ads with many variants (the same copy in several placements or sizes) usually have the most budget behind them.
Yes. Paste a domain like yourcompetitor.com and we work out the brand name from the site, then find its advertiser pages.
The brand may not be advertising right now, or it may advertise under a different page name. Try the exact name of its Facebook page. If we still don't have it, add it in a free Skaler account and we pull its ads for you.
Yes, with a daily limit per visitor. A free Skaler account lets you track competitors, get alerts when they launch new ads, save ads to boards and turn the winners into ads for your own product.
Watch your competitors without the tabs.
Skaler tracks the brands you pick, flags every new ad and shows you which ones they keep paying for.
Start free