What are reports?

Reports let you slice and analyze your ad performance data in custom ways. Each report is a saved view with its own metrics, grouping, filters, date range, and chart type — so you can quickly revisit the insights that matter most.

Template reports

When you connect an ad account, Skaler automatically creates 8 template reports to get you started:

Top Creatives — Best-performing creative assets by spend and ROAS.
Top Videos — Highest-performing video ads.
Top Images — Highest-performing image ads.
Top Landing Pages — Landing pages with the best conversion rates and revenue.
Top Hooks — Ads with the highest hook rates that capture viewer attention.
Top Body Copy — Best-performing ad body copy by CTR.
Top Headlines — Top headline variations by engagement.
Video Retention — Video viewer retention across different time intervals (1s, 2s, 3s, 5s, 10s, etc.).

These reports are ready to use immediately — just open one to see your data.

Creating a new report

Open the Analytics sidebar and click Create Report.
Choose how to start:
- Blank Report — Start from scratch with a standard report.
- Compare Groups — Create a comparison report with multiple filter groups side by side.
- AI Analysis — Start from an AI tag category (see AI-Tagged Reports).
- Templates — Pick from pre-built templates like Best-converting, Opportunities, Budget Drains, Underperformers, Top Engagers, or Video Retention.

Report controls

Each report has controls at the top to configure your view:

Date range — Select a preset or custom date range.
Group by — Choose how to group your data: by Ad Name, Creative, Headline, Body Copy, Landing Page, or AI tag categories.
Filters — Add rules to narrow your data (e.g., spend > $100, type = video).
Metrics — Choose which metrics to display in the chart and table.

Chart and table views

Reports show your data in two formats:

Chart — Visual bar chart of your selected metrics. Toggle between chart types.
Table — Detailed tabular view with all metrics, sortable by any column. You can add or remove columns and export to CSV.

Organizing reports

Keep your reports tidy with groups (folders):

Click the + button next to "Reports" in the sidebar and select Create Group.
Drag and drop reports between groups or reorder them.
Rename or delete groups from their context menu.

Unfiled reports appear below your groups in the sidebar.

To share a report with a colleague or client:

Save the report first.
Click the Share button to generate a share link.
Copy the link — anyone with it can view the report (read-only).

You can remove the share link at any time from the report's menu.

Navigating Analytics Reports